H10 Tenerife Playa

Fantastic location, good pools, okay rooms. Expect a 3 star hotel room quality, definitely not a 4 star.
Avoid all inclusive or half board dinner and lunch service, it’s not worth it. Reminded me of pub food, or school lunch. We booked half board but decided to go out and eat somewhere else instead. Lots of good restaurants around that area.

",Aĺl that glitters is not gold"
My wife and I have been staying for a month in Puerto de la Cruz, Nov/Dec for many years. We like the subtropical climate as a break from the British winter.
We have stayed in many hotels but this is our first to this hotel.
We were very surprised when it was 87demanded that we pay up front, 100 euros towards our bar bill.
Since retirement we have stayed in hundreds of hotels in various parts of the world but we have never, ever, been asked to pay up front towards a bar bill.
I was very offended by this and asked what was the justification for this unique payment.
The only response was that "everybody has to pay it"
I asked if there was an alternatives and I was told that after dinner every evening I could pay by card. But with my bank every foreign currency transaction comes with a surcharge.
I was not warned about this payment by Jet2 nor have I seen any reference to it in any reviews.
Despite being contacting the hotel beforehand asking for a sunny room we have been allocated a north facing room with no sun whatsoever.
But in fact the room is ideal for us in that it is completely private and quiet.
The pool area is not for us. It is rather small and crowded. Some people like a Butlin Holiday Camp atmosphere with deafening music and playing games. They are welcome to it.
The staff, without exception are excellent, particularly in the restaurant.
The food is generally OK. Although the "full English" has bacon that has been factory formed and sliced into rectangles. There's never any mushrooms and the only sausages are the plastic hot dog style.
There is an excellent mini gym on the tenth floor and a solarium with is locked until any time between 8.30 and 9.30. The number of parasols is totally inadequate and half of the south facing sunbeds have no shade at all.
Our room can best be described as compact
There is an excellent mini fridge and a massive tv which on day 10 of our 28 days in this room has yet to be switched on. Instead of it being on the wall it is on a stand which takes up half of the work surface. Apart from two drawers in the bedside cabinets there are two tiny drawers in the wardrobes. Consequently we have quite a few things in cases under the beds.
From many years experience we always bring our own kettle and everything to go with it. Also we bring our own entertainment. Fortunately the WiFi is very good.
Apart from all the gripes a holiday is what you make it and we are making it good.

The rooms have an old furniture and no soundproofing whatsoever. The might at the balcony comes on at a certain time and cannot be turned off…
The food is good at times, but sometimes it is just too mich salt and over/undercooked… breakfast was actually really good.
Staff at the reception is nice, but aome staff st the restaurant wouldnt even understand something as simple as “still water”. All in all our stay was ok, but would look for another place if I had to go back. The beach is right in front of the hotel but it is NOT a swimming beach. Great for relaxing though.

The hotel is great, we had halfboard and at dinner we didn't have even water to drink included. I understand to pay for alcohol, but to have lot of food and not even a glass of water included, is nonsense. We were informed at the reception when we arrived, the rest was good.